Research On Entry Mode Selection Of International Market

The goal of thesis is establish a new decision mode to fit for the using of entry mode selection of current international iron ore market. With the research of the developing process of decision-making mode about entry mode selection and the summary of the historied research and creation, analyse and summarize the relative influencing factors and entry modes, get a new decision mode which fit for the using of entry mode selection of current international iron ore market. Then the thesis check and explain the new decision mode with the decision-making process of CA corporation as an example. Then, the writer analyse the characteristic of current international iron mind market deeply, and we get some special characteristics of the market. On the basis of the characteristics were analysed and the surrounding of CA, the writer give a mark to the matrix according to the appropriateness of the mode in this condition. The writer deal with the matrix with the method of TOPSIS, and get the best entry mode finally. Lastly, the writer design the entry measures to carry out the best entry mode.Through the analysis and introduce of the thesis, the writer is eager to the thesis can provide the DS Matrix and TOPSIS to the international operation of enterprise, especially in the mode selection of entry as a analysis and resolving method. Meanwhile, the writer hope the thesis can provide a salutary lesson and help to the enterprise of our country expand our international operation.