The Study On Entry Models Of Spare And Accessory Parts Os YuTong Group Into The Global Markets

With the development of globalization, more and more China company have walked out and carried out the international operation. As an important part in the process of internationalization, international market entry mode selcetionl5crueialforthe success or failure of international operation to a large extent. as the important main force in national economy, it is of great theoretical and practical significance to study the problem of company international market entry mode selection.In the past study of the global market access, this is things of llarge enterprises, especially those multinational group. However, More and more small and medium-sized enterprise began to do a global business. Large multinational companies go into the international market as a market leader, but the small and medium-sized enterprise is always a market followers.For our country’s large enterprise group, the international market access has been completed, and small and medium-sized enterprises which had been to international market are in peak, in the progress, they will face themore complex, more difficult problem, small and medium-sized enterprise be as the research object, it will be more meaningful. Therefore, this paper chose YuTong parts company as the research object, YuTong parts company international market entry modes are analyzed. The following paper analyzes the factors that will influnce YuTong parts company’s entering the international market, on the basis of analysis, this paper will give YuTong parts company Suggestions, and provide other enterprises the beneficial reference. The outlines of this paper will cover:1. The international market entry modes were briefly reviewed the main theory, this paper summarizes the major international market entry modes types, characteristics, the analysis of the current international market entry modes present situation, this paper to determine the object of study.2. This article will focus YuTong parts company of the international market management present situation, and analysis of international business and company international market entry modes, combined with the international market entry mode choice theory, the comprehensive analysis of the influence YuTong parts company international market entry modes selection internal and external factors, by means of SWOT analysis, to determine the model for the company, and how to implement the market entry modes to put forward the corresponding proposal.3. YuTong parts company international market entry modes were influenced by many factors, the company’s success is attributed to considering enterprise inherent characteristics and the demand of market entry modes. As the followers of entring international market successly, and along with the development of internationalization of different progress, the company adjust their resources, knowledge.and realize dynamic management of the international market entry modes. According to YuTong parts company international market entry process of the challenges and opportunities and put forward the further improvement measures.