Golden Trade Construction Company Development Strategy

With the rapid growth of the national economy, fixed assets investment rate has been kept high in the recent years, the construction added value is rising stably, architecture has become a backbone industry of the national economy. The local government has recognized that construction industry has powerful promotion function for the local economy even whole society and economy, and regarded enlarging and strengthening construction industry as a key method to develop the local economy.Since enterprise structural system reformed in 1998, Jiangsu Jinmao Construction Engineering Cop has made great achievement, it has developed into a middle private firm with competitive force from a family-typed construction group. But how to take precedence of contested construction market and keep the firm long-term , stable and fast development ,this is an urgent strategic problem for our firm. The writer entered production line and construction site himself, through great number of investigation and consulted and looked into many documents, drew lessons and experience from same kinds of enterprises , analyzed present trend and environment of Jiangsu Jinmao Construction Engineering Cop, distinguished advantages and faults of the firm to set up a long-term development strategy and seek key action plans and guarantee measures, put forward the key of the construction industry management.