Third-party Logistics Enterprises, Strategic Alliances, Trust Mechanism

To third party logistics (TPL) enterprises, TPL enterprises strategic alliance is the strategic alliance between logistics enterprises for adapting market competition, realizing resource sharing. In the alliance, enterprises form logistice partership, trusting mutually , sharing dangers altogether, sharing income altogether. It is helpful for alliance enterprises to save transaction cost, strengthen logistics operation management, enhance logistics technical force.Then, it can enhance the alliance enterprise's competitive advantage.Developing good mutual trusting relationship is the foundation of TPL enterprises strategic alliance to maintain long-term stability.But, in China, TPL enterprises strategic alliance still has trust problems.To TPL enterprises, the biggest challenge is gaining trust of logistics demand side, at the same time, developing logistics service.Therefore, it should establish trust mechanism between alliance enterprises.This paper is divided into six chapters altogether.The first chapter is introduction. It elaborates background for question proposed. It introduces research significance and reason, related historical document and related rationale, research technique. The second chapter discusses the related basic question of trust between alliance enterprises in TPL logistics alliance. It introduces trust relationship characteristic ,function and status mainly.The third chapter is special discussion on this question in this article.It analyzes the reasons for trust questions in TPL strategy alliance in game theory mothod.The fourth chapter is central content in this paper. In this chapter, it puts forward three mechanisms for establising and developing trust relationship in TPL strategy alliance,according to the process of establising and developing trust relationship.These three mechanisms are the standard molding machine system, the process mechanism and the characteristic mechanism. In these three mechanisms, the characteristic trust was higher-level, more important.The fifth chapter may regard as content supplement of the fourth chapter.It mainly introduces enhancing enterprise own trusr level, choicing partner sciencly, establishing guard risk mechanism,to safeguard and deepen trust relationship between alliance enterprises in TPL enterprise strategy alliance.In this paper, the last chapter is case analysis.It shows trust relationship operation in reality,using actual case.