Research On Mechanism Of Enterprise Strategic Alliance Trust Construction

Strategic alliance was called the 20th century's most important organizational innovation Peter Drucker,who was considered to be management guru. It is recognized as an important competition and growth way,and its role is becoming more prominent. theorists have invested a great deal of attention on the phenomenon,which is strategic alliances between enterprises at home and abroad constantly is evolving in the twenty-first century. Blossom is everywhere in the strategic alliance, while its risks are also apparent,and alliance trust is an important factor which product the risk and high failure rate of strategic alliance. Building mutual trust mechanism can help strategic alliance realizing the overall objective,reducing inter-enterprise transaction costs, increasing the successful rate.This research project is to sum up ways and means.of establishment of trust mechanism of Enterprise Strategic Alliance by analysis and usage of strategic alliances and trust theory, based on the existing theory and practice of strategic alliances with enterprises trust mechanism as the starting point. Meanwhile this research hopes to improve the success rate of alliances and alliance performance by the analysis and elaboration of the trust mechanism, especially of construction of the trust mechanism.Firstly theory of strategic alliances and trust theory are summarized, the characteristics and type of strategic alliance trust as well as importance of strategic alliances trust.are analyzed. Then detailed analysis of influence factors of strategic alliances trust appears in the paper, mainly including internal factors such as alliance performance, reputation of alliance members, number of mutual understanding of alliance members, specific relational assets inputs, distribution fairness of profit; and external factors such as industry credit level, market development level, legal control degree. On this basis the paper explains formation mechanism, training mechanism, operating mechanism, restraint mechanism and external mechanisms of strategic alliance trust. In addition, strategic alliance trust risk is analyzed and a feasible prevention mechanism of strategic alliance trust risk. Finally, the pape compares several different strategic alliance trust cases, analyzes difference of strategic alliance trust influence factors at different stages. Combining trust management of S company, specific applications of strategic alliance trust construction mechanism is elaborated.