A Study On The Competitive Intelligence And System Of CGNPC

Along with the reformation of Chinese power marketlization, the power generation companies have been required to establish Competitive Intelligence System and to carry out competitive intelligence research by the changing of power market and the harder and harder market competition. Surrounding the competitive intelligence research and Competitive Intelligence System establishment of China Guangdong Nuclear Power Corporation (CGNPC), the author studies the condition of competition in the power market, and the target and the structure of Competitive Intelligence System of China Guangdong Nuclear Power Corporation in this thesis. At the first, the author raises the problem that it is necessary for China Guangdong Nuclear Power Corporation to carry out competitive intelligence research and establish Competitive Intelligence System, expounds the research content and the general process of competitive intelligence and Competitive Intelligence System, and overviews the national and international research and development of competitive intelligence and Competitive Intelligence System. Then, the author analyses the competition and opportunities been facing by China Guangdong Nuclear Power Corporation briefly and the current condition and the problems of competitive intelligence in China Guangdong Nuclear Power Corporation entirely, and points out the direction to settle the problems. After that, utilizing Poter's Five Elements Model and the method of key-factor analysis, the author studies the competitive condition of the power generation estate and the nuclear power estate, and discovers the key factors leading a power company to success. Based on these key factors, the author compares the competences between China Guangdong Nuclear Power Corporation and other power companies and nuclear power companies, makes out the competitive advantages and competitive status of China Guangdong Nuclear Power Corporation, and then expounds the demand of competitive intelligence of China Guangdong Nuclear Power Corporation. According to the demand, the author points out the target of Competitive Intelligence System and the main content of establishment of Competitive Intelligence System, and designes the structure of orgnization, the structure of relationship net, the structure of information net, and the overall structure of the Competitive Intelligence System. At last, the author analyses the possible problems that would appear when Competitive Intelligence System is established, and gives the way.