Research On Culture Roots And Theme Design Of Farming Tourism

With the booming development of agricultural tourism and leisure industry in China,it emerged many tourist activities. Farming tourism is a new field in leisure and tourism of agriculture, and attacted more and more tourists. Farming tourism, not only meets people's yearning for peace and simple, but also promotes building a new socialist countryside. Farming tourism adopts the changing trend of tourism demand that becomes to participate, individual, ecological, and it also has the good economic, social and ecological benefits.Farming tourism based on agriculture has largely participation by the urban residents as target market. China is always a large agricultural nation, farming culture make a great affects in the development of our whole nation and destiny. So, the development of farming tourism is different from that of the general form of tourism, we must have the corresponding theoretical guidance, then we can obtain the healthy and sustainable development. Because of the short time of farming tourism in China, we have less theoretical study. This paper is based on the culture, through on-the-spot investigation and it is studied.Firstly, this paper distinguishes the concept of agricultural tourism and rural tourism, points out that farming tourism is a kind of agricultural tourism, then define the farming tourism. Secondly, analyzes the current situation of management of farming tourism. Then through the investigation interview in Changchun and Chengdu, and analyzes the cultural roots. Finally, this paper explores the theme design of farming tourism through the cultural roots. This paper is based on the first-hand materials, analyzes from a cultural angle, fills the domestic research of farming tourism, while provides theoretical basis for the actual operation. The paper is divided into seven chapters.Chapter one discusses the research background, the research significance, the research idea and the research methods. And the research status of agricultural tourism at home and abroad were summarized, as the foundation of this research.Through the comparison of agricultural tourism and rural tourism,chapter two points out that farming tourism belongs to agricultural tourism, and gives the concept of farming tourism. Then it puts maslow's hierarchy theory of needs, the theory of sustainable development and innovation of agricultural tourism research theory as the theoretical basis of adoption.Chapter three divided into two parts,they respectively expounds on farming tourism, this part discusses the operational mode of German, French citizens plantations garden, Japan's rural home and CSA in the United States, which are the representative foreign operation mode. In China, this project began in Taiwan. In recent years,it grows up in China mainland. Finally, according to the interview in Chengdu and Changchun by 40 tourists,this paper extracts keywords to code,then summarizes cultural roots in farming tourism.In the fourth chapter, according to interviews, analyzes results of farming tourism culture roots, starts in five aspects as follow:land, countryside complex, fear of life, theory of cycle, unity and harmony, then profoundly analyzes its effects on farming tourism.The fifth chapter according to a theory called "group unconsciousness", explains the impact on the tourists about the five cultural roots in the previous chapter,the impacts reflect through the form and object of farming tourism, at the same time, tourists who take part in the farming tourism will be counterproductive to this kind of tourism itself.According to the paper,chapter six has a deep excavation on the cultural roots, designes and explores for the follow six theme,they are competition, education, process-experience,memory heritage, farming and looking for relatives, health.Chapter seven summarizes the full view of this research, analyzes the deficiencies, and also put forward the prospects for future research.