A Research Of Ethnic Culture Theme Park Tourism Development Based On Tourists’ Perception

With the development of economy and people’s quality of life, People’s spiritual consumption demands are also rising, leisure tourism has become an important part of modern life. The government also attaches great importance to the development of cultural industry at the same time; Countries in the report to eighteen also highlights the importance of cultural industry, The government put forward the cultural industry will become the pillar industry of national economy. Ethnic culture theme park as an important part of cultural industry, can play the park’s cultural connotation advantage, make high quality combined with popularization tourism products to meet the demand of tourists have a higher level of spiritual culture, but also promote the Chinese culture a new unique ways, help to promote the development of China’s cultural industry.The Midwest theme parks have a vast market in our country,but scholars on the research theme park is less in the Midwest.lt cause the area theme park market is still lagging behind the market demand and product research,so it is necessary to further study.Based on this, this article selects the largest theme park of the Chinese nation-Taihu five thousand expo garden as the research object, using questionnaire investigation, literature review, field survey method, mathematical statistics analysis method and the standard quantitative study style, according to the actual development of the expo garden, through spss18.0 software and related data analysis software to analysis tourists travel behavior characteristics and perceived quality difference.First of all, the use of descriptive statistics analysis present situation of tourist behavior characteristics of tourists; Secondly, using the factor analysis and IPA analysis it is concluded that the satisfaction of the overall perception is in medium level and expo garden in the most need to improve the quality of tourists perception of the five key factors, namely, rest facilities, night lighting, street snacks, ticket prices, air, water environment; Again, using the single factor analysis of variance to differences between different individual attributes tourists travel behavior is studied, the tourists different marital status, age, occupation, income, group these properties and quality of tourist experience there exists significant difference between each index; From time, using the chi-square test to determine the different individual attributes of tourists with the relationship between satisfaction and loyalty, marital status, occupation, tourists and satisfaction has significant correlation; Gender, age, occupation, the existence of tourists between attributes and loyalty; At last,based on the results of empirical research based on vision of tourists and the actual situation of the social survey, from several aspects, such as supporting facilities、tourism interaction、respect the differences、strengthen the propaganda and the quality of tourism products,seek to promote expo garden tourism product and market strategy, so as to the expo garden of and provides the beneficial reference for the development of tourism.