| Under the electric power system reform and the electric power constructs marketfast change,it has the extremely vital practical significance for Tianjin Electric PowerConstruction Company (TEPC), which is one of the electricity constructs in theprofession, to know how does the company unify own present situation scientificanalysis external environment and company ability, thus formulates suits thecompany the developmental strategy.First quotes some strategic management theory, TEPC has been clear aboutexterior opportunity or threatens which its faces through many kinds of analyses tothe external environment, including the macroscopic environment PEST(Political,Economic,Social,Technological,geographical)analytic method, the electric powerconstruction profession environment analysis and five strength model analyticmethod specifically. At the same time, TEPC will clearly discover its superiority andinferiority through analysing the company interior capability—especially thecompany core competitive power analysis, and finally obtain the enterprise theSWOT situation and the SWOT strategy choice matrix. According to the above andthe formulation company's developmental strategy plan and the strategicimplementation and must support.In this paper conclusion, It proposed that TEPC should grasp the current propertime, formulate the reasonable strategic target through studying the market patternpositively, and utilize own superiority. While guaranteeing stable hold thermal powermarket, it should enlarge the technology, management and talented person'sinvestment to the nuclear electricity, the wind electricity, and the new energy project;In addition, Participating in the electrical network construction positively. Using itsgood enterprise culture increase cohesive force and utilizing the good informationmanagement platform to enhance the efficiency, its market competitive power wouldbe strengthened and thus guarantee the company continues to develop stably.This research results have indicated the direction for the Tianjin Electric PowerConstruction Company growth strategic decision, and had certain model function tothe electric power construction profession developmental strategy formulation. |
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