Research On The Development Strategy Of M Electric Power Construction Co., LTD.

M electric power construction Limited by Share Ltd is the only privately owned operator and service provider authorized to provide electric power construction in China, this company provides consulting and design, engineering construction installation and management, engineering equipment supply and supervision management, installation and commissioning, equipment maintenance and maintenance management, power plant parts supply, power station technical transformation, construction of new energy and other services. M electric power construction Ltd is a power operator and service provider including security technology and service. With several years development, this company has accumulated rich experience in the electric power construction management and operation services, which can provide integrated, the whole industry chain, comprehensive services for infrastructure construction successfully.Since entering the new century, with the rapid development, China’s industrialization has entered into the middle and late industrialization from the beginning of 2006. The electric power industry growth is slowing, the electricity consumption remains relatively stable, and the quantity growth of new electric power construction project is slow. In the background of energy saving and environmental protection, the development will be dominated by the adjustment of the structure of electric power industry in the future, electric power construction industry will show a downward trend with limited new market space. According to the electric power industry in the "Twelfth Five Year Plan", the development of electric power in our country will take the conservation development, clean development, sustainable development as the direction; and will be changed from extensive model to low carbon, high efficiency, environmental protection and power supply system, and the new energy development will be a priority. At the same time, along with the transformation of the global energy structure, multinational enterprises have increased investment in the construction of new energy field. How to face the current domestic and international complex market environment; how to refine the possible advantage of enterprises themselves to grasp the opportunity to enhance the core competitiveness of enterprises; and under the reform in the background, how to find the strategic thinking more suitable for the healthy development of the company, which are the important problems need to be sold urgently in current, enterprises.Based on the review of relevant theories on strategic management, the dissertation uses the M electric power construction Limited by Share Ltd as the study object, analyzes the facing market environment of enterprises with PEST model. In the dissertation, the construction of the power industry and the construction of new energy industry are described briefly, and the environment for the development of the construction of the power industry and the construction of new energy industry and competition situation are analyzed. By using SWOT analysis method, the dissertation analyzes the enterprise’s internal strengths and weaknesses, external opportunities and threats, and then proposes the transformation upgrade strategy, which includes expanding business share based on the core business of the electric power construction engineering, development of clean energy investment and operation, realization the changing from power construction management and operation service enterprises to the new energy, clean energy investment, construction, operation and comprehensive group. According to the analysis results, combined with the experience of the development of environment and enterprise operation the current construction of new energy electric power industry, construction industry, this dissertation puts forward the company mission and strategy guiding ideology, strategic positioning and objectives, strategic planning and strategic security measures for the M electric power construction Limited by Share Ltd. And strengthen the building of enterprise culture, enterprise human resources, improvement the financial management of enterprises to enhance the capacity of innovation, realization of the project, the enterprise information construction and the promotion of the strategic partner of the development of several aspects of the strategic implementation safeguard measures are discussed.Through study on M electric power construction Limited by Share Ltd’s development strategy, the dissertation aims to effectively promote enterprise management for its own resources, capacity, operational aspects of system evaluation and recognition, a clear strategic positioning and goal pursuit, long-term development of enterprises play a strategic role in safeguarding. The research achievements of the dissertation may also have certain reference significance for the strategic establishment of other domestic engineering construction enterprise.