The Full Value Of Commercial Real Estate Development And Operating Management

After a hot investment and development in recent years, the domestic commercial real estate showed the non-standard and non-maturity characteristics, Many projects in the actual operation of the development process have encountered various problems. The main reason is that the developer knew very little about the nature of the commercial property, and the lack of guidance of system theory and the scientific method. The theoretical research about development of the residential real estate has more results, on the other hand, complex commercial real estate development research is lack.Based on the value engineering and comprehensive value management theory, and according to the characteristics of commercial property, and domestic commercial real estate development history, this paper analyzes the current domestic commercial real estate development and the reasons for the current situation , more comprehensive system of management on the value of commercial real estate development guide, This exploration of commercial real estate development and operation of the main approach and strategy , commercial real estate projects for the development and management of new useful recommendations. Firstly it proposed that "commercial real estate project development should not be confined only to the developers, concern only a single enterprise value of the product to achieve, but from the perspective of the entire value chain, doing the value of system-wide planning , The value of the entire process management, and long-term value-added services and value innovation, Total Value Management thinking and value engineering approach for today's commercial real estate development Systems Thinking is very important guidance justice and the role of the reality "that view. Finally, Shanghai Xintiandi commercial project examples have shown the successful application of planning of the value and management of the value.