The System Construction And Evaluation On Commercial Real Estate Project

In recent years,our country is facing an aged tendency of population,and our government proposed a series of policies to limit the residential real-estate market.Meanwhile,in the period of economic transition,the economic growth factors have now changed a lot,thus leading to a big potential market for commercial real estate.That helps the development of commercial real estate.Compared to residential real-estate,the commercial real-estate is less affected by this economic background and possesses a stable function on hedging and appreciation.It produces a higher rate of return on both leasing and investment than residential real-estate,so some big real-estate enterprises and investors have now transferred their investment from residential to commercial real-estate.However,due to a lack of profound research in the positioning phase,the property developers sometimes ignore the difference between residential and commercial real-estate.They made a mistake by coping the business model from residential real estate,aiming to achieve the capital repatriation as soon as possible,but lead to an imbalance in the structure of real estate with a vacancy rate around 20%,which shows a high bubble risk in commercial real-estate market.Moreover,as the internet technology is developing fast and the e-commerce has an intensive effect on the entity economy,commercial real-estate is now embracing a golden time with both opportunities and challenges.For commercial real estate,sites selection,positioning,attracting investment,and management are very important,among which,positioning plays a programmatic and intrusive role.This paper designs the multidimensional positioning system based on positioning theory and method,also analyzes the macroscopic and microcosmic environment in detail and combines the situation of project and the area which including its competitor.It makes the achievement of commercial real estate positioning more precise.The method combines fuzzy comprehensive evaluation model and multidimensional positioning matrix to analyze factors which influence commercial real estate positioning.It can change fuzzy positioning issue to precise data.The details are as below:The first chapter mainly introduces the thesis research background,research purpose and meaning,research contents and methods and research innovation points.The second chapter,based on the research of the related literature shows that in reference to experts on the basis of the theory,to analyze real estate positioning need to think of social,political,economic and cultural factors and how to balance huge scale and the high vacancy rate in all-round multi-angle.Finding out the core competitiveness to meet the challenges of the various aspects,also joined in the research and analysis of quantitative content,to make the research method more comprehensive and accurate.The third chapter introduces the study of the commercial real estate status and the surrounding commercial real estate.There comes out that this project is located in the most influential business circle of southwest area--Chunxi road and under the Industry reshuffle background,this business circle is mature,high saturation and competition is intense between every commercial real estate.According to the survey of the formats,new project can be appropriately increase upscale restaurants and experiential recreational services.At the same time should avoid repeating products,Be covering business circle and use of its advantages and disadvantage grab market competitors.The fourth chapter mainly use qualitative positioning of commercial real estate system to analyze project.The Chengdu sino-ocean taikooli is created by Swire property which has Hong Kong background and rich property experience and Yuan yang property which has state-backed,and professional development and production capacity.It is located in shopping,entertainment,leisure,fashion,which integrates the high-end urban comprehensive business body.What’s more,the project adjacent to Da ci temple,inference of its building image,the project combine the cultural background of the ancient and modern combination which form a unique style of business and has strong comprehensive capacity.It produce a huge appeal to consumers.According to the location factors and the fuzzy comprehensive evaluation method to build fuzzy comprehensive model of multidimensional positioning,it can quantitative evaluation indicators and analysis of the measuring result.It offer the scientific method for the commercial real estate.The Chapter 6 thesis research conclusion and research deficiency,and some problems which need to be studied further in the future.The above is summarizes of commercial real estate positioning method,the question the we need to further study is to use it in the practice to test the correctness of the method and adjust it through the market.Make the precision positioning comes true and let commercial real estate development play a guiding role for the future.