Diversified Group Company Of Changsha Railway Development Strategy

The railway management corporation, resulting from the character of monopoly of China's railway industry, is still suffered by small scale and low efficiency of management as well as weakness in marketing competition after twenty years' development. Through the investigation of Changsha railway diversification group development strategy, the author attempts to guide this company to make the best of its own advantages, to seize the marketing opportunities, and to realize the rapid development.Based on the full investigation of management status of Changsha railway diversification group, summarize the management scale, industry, corporation constitution, asset, personnel, management benefits, management framework, management mode and management content of Changsha railway diversification group, pointing out problems in mainly four aspects of small scale, low benefits, decentralization of management spots and asset, and weakness of marketing competition.the author adopts SWOT analytical method to work over the strength and weakness from in as well as the opportunity and the threatening from out. Then adopt some related theories in the strategic theories of the enterprise competition, the fixed strategic thinking mode of the theories and strategic choice theories to carry on a research of the group's strategic developing establishment and industrial developing program, bring forward the developmental strategy of Changsha railway diversification group. On one hand, to those operations with no profits for a long time, adopt strategy of returning to transport industry or even modest exiting; On the other hand, rely on the superiority of railway transport industry, centralize the preponderant resource of the company, emphasize on those operations with capability of making profits and attractiveness, exert the special preponderance of resource, and expand the share of market.