Zhongzhou Aluminum Development Strategy

The original ZHONGZHOU Aluminium branch is key construction projects of the Chinese "Seventh and Eighth five-year plan", is the large-scale aluminum oxide smelting enterprise. After the recomposition in 2000 listed corporate, the new ZHONGZHOU Aluminium branch faced with difficulties such as the managerial property few, the Social burdens heavily, and Lacking pillar industries. Thus, study on developing strategy of ZHONGZHOU Aluminium branch was of realistic importance to the stability and sustainable development of ZHONGZHOU enterprise.This article first introduced the research background, the goal and the significance, as well as paper structure arrangement; After ZHONGZHOU Aluminium branch and two level of unit's was summarized, the existence question and the producing causes were presented; Also the interior environment and external environment of enterprise were analyzed. Next based on the analysis above the operating functions, the production service, the project building, manages the society and the rear service serves were put into emphasis, with the SWOT analysis method to carry on the internal, the external environment and the strategic match analysis, The result showed the thought and content on the strategy of ZHONGZHOU Aluminium branch. Then, the developmental strategy of ZHONGZHOU Aluminium branch were further discussed, the result showed that ZHONGZHOU Aluminium branch continuum company should break though the circle of "big but overall" and "small but overall", according the principle of "has the behavior, can refrain from doing things", adopts the concentrated strategy and the giving up strategy, focus the core business devotionally, gradually withdraws from the non-core business. Finally, the dissertation also discussed guarantee measurement from establishing modern enterprise system, founding strategic decision committee, strengthened the human resources management, practicing finance centralized management, strengthening technological innovation.Through above research, the conclusion was listed as: ZHONGZHOU Aluminium branch entered into a key period, it should hold the opportunity, carries on the transformation on own initiative. The conclusion was of reference to ZHONGZHOU Aluminium branch, as well as the other continuum companies of Aluminum Corporation of China.