Zhongzhou Aluminum Acquisition Of Gold Of The Company's Product Integration

In the development of modern enterprise, merger and acquisition are an important mode for enterprise's expanding, growth and development, as well as re-allocation of social resources, the efficiency of resource utilization. At present, the form of merge and acquisition become diverse, scale is also grew,and there is a new round of merger and acquisition boom at home and abroad.Although the number of M & A grow year by year, according to incomplete statistics, less than three tenths of enterprises in the merger gain greater economic benefits for a number of reasons, for the very important factor consolidation after the merger is neglected, the integration after merger plays a very important role in achieving the desired results and the efficient operation.This article first summarized and review the concepts and theories of merger integration, discussed the importance of corporate merger integration, and then made an analysis on status quo of Zhongzhou Aluminium Plant merger integration,based on integration's strategic objectives, this article examed the existing problem of product portfolio before two company's integration in detail, with a view of prove the source of the problem. In this basis, the paper rises product integration strategy, presents implementation programme on product integration from five aspects as follows: the organizational design management, financial investment planning, plant integration and layout, the co-ordination of integrated product management and product sales.