Aluminum Corporation Of China Central Plains Branch Of Chemical Alumina Export Market Expansion Strategy Research

Following the development of economy, the chemical alumina isplaying a more and more important role in the national economicconstruction. In the past several years, the consumption of chemicalalumina has been gone up very stably. In order to meet the requirementof the markets for the product chemical alumina and realize the target toget the higher profit with the lower cost, gain the good reputation in theinternational market and has more share in the exporting market, whichhas become the urgent topic of Zhongzhou branch of AluminumCorporation of China limited.This article writes the actual condition such as construction,production and operation. Refer to the character of chemical alumina,analyzes the present situation of the chemical alumina. Point out theshortcoming of the expanding strategy for international market ofchemical alumina of zhongzhou branch of Aluminum Corporation ofChina limited. And states the influence factors to the chemical aluminaof Zhongzhou branch of Aluminum Corporation of China limited in theexporting field. Considering the whole development target of zhongzhou,i study how to expand the international market shares deeply. Bringforward the exact target programming that is steadying the presentmarket share to expand widely the European and America market. Andtaking the optimizing measures such as strengthen the corporationcompetition ability, draw out the price strategy, enhance the internationalmarketing channel and so on to finish the expanding the share of thechemical alumina in exporting market of Zhongzhou branch ofAluminum Corporation of China limited.