Regionalization Of The Life Insurance Company Business Strategy

In Mainland, life insurance is a rising industry, the keep on developing local economy, and the insurance density and penetration, let each market competitor excite for future foreground. Enter the 2005, despite total scale of insurance fee is in the rising, clean increasing rate in the descent; During 1-4 months of 2006, business income of all local companies decreased comparing to the same period of last year, statistics according to some insurance company, the new and the old insurance company all felted the pressure to exist.Based on the theory of service marketing and internal marketing, in order to search for the future road for Chinese personal life insurance marketing, this paper makes a through analyze about the successful insurance company——PINAN(Dalian). The paper starts with the introduction of the theory of service marketing and internal marketing, then introduce the origin of individual life insurance marketing system in China, its three periods development and its operation in Dalian. The author brings up life insurance marketing should be based on community, and constructs new insurance marketing——district marketing mode. And let the life insurance products be bought by the common. Relying on community, organizing the agent in the duty district of their own, which can avoid the wasting of time, transportation and energy in traditional selling method, at the same time, can make fully use of community management and service talent, and can win people and the offering service is more thoughtful.The textual characteristics come closes to practice, and have very strong maneuverability, some way of doings explained in this text have been operated by some companies, and its science, usefulness still treat to practice examination and continuously be taken into enriching and fulfillment with perfect.