Service Marketing Strategy, Based On Customer Segmentation Cd Telecommunications Company

Having a general observation of the whole world telecommunication development, the trend is tone wirelessly and network broad banding. Obviously, the tradition telephone market is replaced by the mobile more and more.The tradition telephone consumer number and business income increase slower day by day. Most of the newly increase consumer market is occupied by mobile operators. There are both great challenges and enormous opportunities in front of the tradition telephone operators. Being one of basic industries of China, Telecommunication is related to national economy developing and stabilizing. Especially in social and economic development of today's high-speed, information-based society increasingly strong demand, for the fixed-line telecom operators to offer a rare development opportunities.In this industry background, as the fixed-line operator China Telecom developed from a traditional telecom operator to integrated information services provider of strategic restructuring, according to government-enterprise customers, the family retail clients, re-definition of a customer classification. Faced with increasingly fierce competition in the market situation, in the face of imminent access to mobile license, in the face of the re-definition of the three major customer base for service product design, branding, pricing services, business promotion, service and optimize the construction of channels, service staff training, service Show tangible aspects such as the severe challenges, the whole of China Telecom are exploring three major customers for the services cluster marketing strategy.Based on customer of China Telecommunications strategy clustering adjusting, this paper analyzes the characteristic of telecommunication service, with the theory of service marketing and industry analysis. Also, this paper analyzes the macroeconomic environment and marketing competition of communication operators. Concretely, it uses SWOT on CD Telecom, briefly introducing the history and effect of Telecommunication Grouping customers. And, it lists series problems in CD Telecom marketing. This paper keeps hold on CD Telecom's practice, bring up some reference on service brand,fixing price, service channel, sale promoting, service person and service supervise. To CD Telecom, all these have guiding significance in future development. For similar telecommunications companies, it also has high reference value.