Guizhou Unicom's Mobile Communications Business Competitive Strategies For 3g Research

In 2006 Guizhou Province increases the mobile phone user 1.368million households, achieved 6.46 million households, the rate of increment is 26.9%, the entire province mobile phone popular rateachieved 16.63/hundred people, the overall assumes the fast growthtendency.The Guizhou Unicom passes as Guizhou mobile communication marketone of two main operations business (another is Guizhou mobile) assumesthe high speed development tendency in recent years, passes the mobileservice market share to 2006 year's end Guizhou unicom to achieve31.1%. But (the 3G license plate) soon provides along with thedomestic third generation mobile communication system operationlicense plate, along with the Guizhou telecommunication, the Guizhou network will pass and so on solid speech operation business also toobtain the 3G license plate, the Guizhou unicom passes faced withthe Guizhou mobile communication market reis mixing the cards afterthe competition strategy choice.This article to Guizhou aspect and so on mobile communication industrytechnology, structure, market and industrial policy has carried on thesystem analysis, and using appraisal method and so on the SWOT passedthe company to the Guizhou unicom carry on the strategicanalysis, in this analysis and in the summary foundation proposed the Guizhou unicom passed the competition strategy, simultaneouslyput forward the implementation proposal to each kind of competitionstrategy.The Guizhou Unicom passes the company only to have strengthensown brand construction, unceasingly optimizes the brand quality, formsbrand characteristic which the Guizhou Unicom passes is in solepossession of, simultaneously fully displays the Guizhou Unicom n to passthe CDMA network to promote to the 3G technology first sends thesuperiority, the perfect marketing channel construction work,reasonably uses two nets superiority greatly to save the 3G fishingnet cost, enhances the fishing net speed, the realization fast fishingnet, the fast operation goal, to the speed wins the market competitionsuperiority, argues vigorously unceasingly obtains the development inthe maintenance existing market share foundation.