Study On The Mobile Communication Competition Strategy Of Fuxin Union Communications

The thesis take the Fuxin Union Communications as the research object, take China's mobile communication development tendency as the background, Using the SWOT analysis method to analyse the opportunity, the threat, the superiority and the inferiority which Fuxin Union Communications faces; Next, through the description of the present situation and the existence question of the price strategy. analysing the existing price strategy of Fuxin Union Communications comprehensively. According to the above analysis result, using mobile communication product price and other kinds of elementary theories, propose the competition strategy and it's implementation strategy of Fuxin Union Communications. But in the reforming strategic target, as the forerunner of comprehensive reforming, realization mobile service reforming becomes the inevitable choice, for example, the mobile service multiplication strategy and mobile service brand strategy. Finally, proposing the pointed mobile service development strategy.