X-corporate New Product Development Strategy And Implementation

An X enterprise, founded in 1982,was separated from a logistic troops and set up the X Co.Ltd recently. The enterprise mainly produces series of fuel-injection pump test-benches .The products are used for checking and debugging the oil-pump and fuel nozzle of the combustion engine. The world combustion engine industry has already got into an era of high input, high output and high technology. Our country enforced the new emission law, whose standard get from the Europeâ…¡, Europeâ…¢, to the Europeâ…£. As the new and high technology in the combustion engine fields is developing quickly, the X enterprise faces opportunities and challenges in the meantime. With the development of the industry, the competition would grow in more intensify. Developing the new leading products is the base for the enterprise to increase core competence and improve the continuous development.The new products development strategy is one of development strategies of the X enterprise. The X enterprise has a lot of advantages, but there are strategy problems of slow-moving development progress, too long cycle, unperfected new products development system, etc. because of the history reasons. This thesis advances the methods of the strategy implementing on the problem existing in the enterprise currently and the strategy of the new products development. The logical frame of the thesis is as follows:Firstly, this thesis starts with analyzing the existing circumstances and prospect of the domestic and international combustion engine industry, and then analyses the current development opportunities of the enterprise, the present condition of the competitors in the same trade, the product life cycle, market share ratio and the unreasonableness of the existing development system of the enterprise, points out the importance of the new products development strategy of the enterprise, puts forward the new products development strategy as the important development strategy of the enterprise.Secondly, the thesis introduces some advanced domestic and international management principle in this field, applicants product innovation charter (PIC) for establishing the strategic decision of series of products, makes an all new products development process through the new products development process reengineering of the enterprise to insure the product development progress smoothly. Then it introduces agile manufacturing to the new product development strategy for strengthening the fast reaction ability of the new product development and increasing market share ratio.Thirdly, this paper is mainly about the implementing of the new products development strategy. The thesis advances the implementing methods of the new products: New product items evaluation sieving, product realization process planning, PDCA circulation of the new product quality controlling. It advances the organization assurance of the new product development, puts forward the existing risk and risk management way in the new product development realm.The innovation of this thesis is introducing the advanced management principles and methods of the advanced countries to new product development strategy, and putting forward the systematic countermeasure suggestions for the new product development strategy and implementing of the enterprise. The selected topic of this thesis fully contacts the reality, concentrating on the key of the enterprise development at present. The thesis puts forward problems, analyses problems, and works out problems. It has the practical significance for shortening product development period, strengthening market share ratio of products and the core competition ability of the enterprise.