Study On The Corporate Culture Reconstruction Of Henan Power

Corporate culture is the latest production of modern management theory,management idea and management theory study and practice. The development of many corporations especially world well-known corporations shows that without excellent corporate culture a corporation can't prospe. This thesis is the study on the reconstruction of corporate culture of Henan Power after its national electric Structural Reform at the end of 2002, and how to adjust to the new situation to establish the emphasis and train of thoughts of corporate culture reconstruction.After presenting an analysis of the inexorable trend of corporate culture management, the thesis propose the definition of corporate culture. Studies on the three stages of development of corporate culture of Henan Power are made, and deep going research on the necessity of corporate culture reconstruction after electric structural reform is conducted. It also studies the resistance and motive force that faces corporate culture reconstruction. Starting with the analysis of Henan Power's new orientation of strategy, the objective of corporate culture reconstruction is established, system structure and key system of corporate culture reconstruction, emphasis is put on the reconstruction of Power service culture, safety culture, and community culture, at the same time, institution culture is enforced. Practically proved, with the deepening of service culture, the idea of"power selling needs a Good Brand"is initiated.. Safety production create the new record, community culture of Henan Power become a very beautiful scenery.