Research On The Development Strategy Of Sdl Group

The world is in a financial crisis at present, various industries are affected more or less. Aluminum industry is also unavoidable, especially the electrolytic aluminum industry, from the end of 2008 it enter winter, many of the electrolytic aluminum enterprises reduced their outputs to reduce losses, currently in the phase of resuming production.Under the current economic situation, the electrolytic aluminum enterprises how to response and adopt what development strategy has become a serious problem. Through the adoption of the industrial structure theory, resources and capabilities and other strategic management theory, using a case by case analysis approach, adopting the method of combination qualitative analysis with quantitative analysis, on the basis of strategic analysis of the SDL Group Co, this paper attempts to put forward its own ideas about how to cope with the new changes and provide reference for the enterprises.Through the strategic analysis of the enterprise, SDL Group Co. should make such strategies: explore the government support, utilize relevant preferential politics to solve the finance problems and help itself get through the financial crisis; aluminum industry as a leader, electricity, heat and a variety of industries match the scale of operation, actively develop papermaking projects which consumes a large amount of heat; implement contraction strategy in difficult times, peel off the subsidiary company which is not much related to the main business of the company and has less potential development capacity, so the company can preserve their strength and seek further development when the economic situation becomes better; further deepening the reform, establish contemporary business administration system as well as business movement mechanism to adapt to the market economy, strengthen management, improve efficiency; on product competitive strategies, implement stability-oriented development strategies of aluminum ingots for market penetration and development on the basis of cost leadership, increase market share; For high-quality aluminum alloy should carry out differentiated strategy, using technical superiority and many years of manufacturing experience, to meet the customer's escalation of consumer demand, strengthen market leadership in the region and to develop the domestic and international markets.