The Research On Development Strategy Of ZW Aluminum Co., LTD

China is the power in Aluminum processing industry . Aluminum profile production and growth rate ranks first in the world, at the same time, China is also the world's biggest consumer of Aluminum products. We believe that the Aluminum processing industry of our country is facing good development opportunitie at this stage. Especially , the demand of industrial aluminum profiles in the Chinese market is still rising steadily. In China's economic transformation stage, the high-end manufacturing, the upgrading of consumption and the rapid development of new economy also will be pulling three engine in deep aluminum processing industry. The opportunities and challenges coexist, how to work out a scientific development strategy, establish a suitable development strategy of the current situation and guarantee measures for the smooth implementation of the development strategy, has become a urgent problem in front of ZW aluminum Co..This paper in the beginning analyses the internal environment of ZW Aluminum Co. in the views of the theories of enterprise strategic management .The internal environment includes basic situation, company ability, core competence, value chain content. In the second, methods of PEST and Potter five model are adopted in the external environment analysis of ZW Aluminum Co.. Next step is to do SWOT analysis. Thirdly, the paper analyses the target and work out the content of strategic of the company,which is corporate strategy and business strategy, including internationalization strategy , technology leading strategy, focus strategy, the development of high-end products strategy and the development of deep processing business strategy, then, this paper also plans the implementation steps.Finally, we present implementation of the safeguard measures of ZW Aluminum Co. LTD strategy.