Research On Y Group Aluminum Industry Development Strategy

Yunnan province is located in the southwest of the country, is the gateway to Southeast Asia, South Asia, and adjacent to Myanmar, Laos, Vietnam, has a unique location advantage of the open border and utilization of mineral resources of neighboring countries. Superior mineralization geological conditions of Yunnan Province, rich in mineral resources, mineral widely distributed, minerals is complete, Super large and medium-sized deposit numerous, known as "non-ferrous metal kingdom ",output ranking second in the country.This paper collects a lot of data and thorough investigation and study. From Y group aluminum industry development in place of the conditions and external environment see, Yunnan aluminum industry development has unique advantages, rich clean renewable hydropower resources quality, at the same time, Yunnan and the surrounding area bauxite resources also compares enrichment, resource energy advantage prominent. It is located in east Asia, southeast Asia and South Asia copula, is the China-ASEAN free trade area and the greater Mekong sub-regional cooperation the bridgehead, location and geographical advantages prominent., as "international thoroughfare" speed up the pace of construction, logistics, information flow will get great improvement, it is beneficial to the development of aluminum industry. This paper, by using PEST analysis, SWOT analysis, internal analysis, to Yunnan Y group aluminum industry surroundings is summarized, combining Y group its technical advantages and location advantages and the comprehensive management advantage, put forward suitable for their own development strategy-growth strategy. Around the implementation of the strategy, from the strategy of the implementation of the emphasis and guarantee measures and other related aspects are analyzed and described.