Transition Period Of China's Telecommunications Industry Marketing Integration Strategy Research

Telecom from birth day, he was labeled as a "infrastructure and social services" label, a government monopoly industries. In 1980s, China telecom industry or by post and telecommunications skillfulness of purely state-owned and absolute government monopoly, low efficiency, non-profit sector. Globally, after 1980s, telecoms sparked reform and opening-up wave, is one of the most important changes from government management telecom infrastructure department transition to the fierce competition in the enterprise, especially multinational companies. From euramerican developed countries began, including later with developing countries, countries in succession and government post and telecommunication enterprise management department decoupling, execute an enterprise to turn management.This paper from China's entry into wto and telecom industry restructuring of China telecom market situation, telecom enterprise problems existing in the development of the hulunbuir telecommunications market, for example, in-depth analysis of the Chinese telecommunication industry transition period marketing management status, and for the future of China's telecom enterprise of integrated marketing strategy proposed creative idea, try to establish a scientific and rational marketing system as the breakthrough point, will meet the needs of users throughout the whole process of the telecommunications market marketing, and each link between closely related, the collaborative cooperate. Therefore, in order to promote China's telecommunication industry marketing strategy display truly actual effect, ensure marketing activities to achieve the goal of China's telecommunication industry, to promote virtuous development track, you need to create complete marketing system support-telecommunications market integration marketing system.