Research On Marketing Strategy Of Public Transport Marketin Jibei District Of Yutong Company

In recent years,affected by the impact of high-speed rail,aviation,private cars and online ride-hailing,the traffic volume of traditional road passenger transport continues to decline.Affected by this,the bus production enterprises mainly engaged in the traditional road bus business are also facing a severe situation of sharp decline in market demand and declining sales performance.At the same time,with the acceleration of urbanization and the stimulus of positive policies for the development of villages and towns,the county-level public transport market has ushered in new development opportunities.In that case,the needs of customers and the market have quietly changed.In order to compensate for the impact brought by the downward trend of the industry,sales of simple product obviously can no longer meet the requirements of customers for efficient production and operation.Yutong Bus has already begun research on market situation changes,so as to adjust product layout and marketing strategies,in order to meet the challenges and opportunities brought by changes of industry demand on the new media era.The five cities of Jibei district(includes Qinhuangdao,Tangshan,Chengde,Baoding,Zhangjiakou)are located in the hinterland of the Beijing-Tianjin-Hebei region.Given that the government vigorously plans the integration of Beijing-Tianjin-Hebei,how to face the transformation of traditional customers and market demand,the adjustment and optimization of the regional marketing strategies and plans play a significant role in consolidating the market position of Yutong Bus in the region of Beijing-Tianjin-Hebei.