Analysis On Industry Chain Of IPTV Dominated By Chinese Telecom Operator

The prosperous landscape of IPTV presents an attractive profit blueprint for such participants as operators, solution/device, providers, content providers, etc. Both sides of the telecom industry and the radio film/television ministry of China have started out making efforts in various ways of research for it. However, as a new thing, the environment of China's IPTV industry is not yet mature enough, policy is uncertainty, and the industry chain structure is not yet clear, and the dominant position is still in the game.This paper introduces the development of IPTV industry in china as well as in global areas, such as Europe, North America, and Asia-Pacific region, etc. Combination with the factual state and the analysis of China's development of IPTV industry from macro (industrial integration) and micro (telecommunications / broadcasting comparative analysis) perspective, it concludes that the telecom operators should become the dominant force in the IPTV chain. Then the integrated strategy of IPTV industry in China is put forward here according to the competitive analysis by using Five Competitive Force Model of Porter.