China Retail Enterprise Information Construction Study

The modern retails are no longer the pure traditional businesses.To some extent,they have become a new high-tech business in which in formalization has become an important strategy for the competition among the retail sales in market.The whole sophisticated construction supported by the information technology is one of the main approaches to improving the competitive force of the retail trade and is also the key reason for its existence and development.Although more than 80%Chinese retail businesses in recent years have more or less adopted the device of in formalization construction,only a few of the one-hundred top enterprises have gained dramatic achievements through this construction.A multitude of retail enterprises ignore this kind of construction.Some enterprises are even misled. Therefore,according to this situation,analysis and research must have been taken.This paper introduces the retail enterprise information related theories to explain the definition of retail business information and content analysis of retail enterprises the benefits of information technology. Secondly, through data analysis, study the development of retail enterprises in China situation, history and the stage in which the focus of retail enterprises in China's overall level of information technology, has achieved results and problems. In order to more clearly and immediately analyses how the chain retail enterprises in China can be more efficient in informationization construction in this special construction environment,this thesis makes a case study on the successful informationization establishment of domestic retail enterprises, summarizes the development direction of the modern retail enterprises'informationization. Finally, for our country at this stage how to build the retail enterprise information issues, give a number of recommendations. Finally, it give some summary to our retail trade enterprises information construction ,perspective of the content of this article possible applications and gives further research directions.