The Research Of Pearl Extended-product Development In Experienced Economy

Product Innovation is one of the most important activities in businesses survival and development. However, along with product lifecycle getting shorten and product upgrade getting faster, so if just only following with the industry marketing trend, the businesses could suffer from a vicious circle in resource shortage and lack of their own competitive advantages. Core product's extended-product exploitation is a physical expression as the key competitive advantage in the industry, so that the businesses could win from other competitors. Today, most of studies on extending brands, but not research on the extended-products'boom, therefore that results a theories study blank on the extended-products. This report focuses on the core product which as the base, and study on the extended products design.Pearl industry is a national industry in China, which a new way to solve the question of migrants works, and improve workers'income, that also accelerates local economic development. However, following with the production and service economy, the time of experienced economy is coming up. In the new era, consumers'demand of pearl products and its styles have changed. At present, most of the researches for pearl products are in pearl aquaculture and its processing technology.The report will discuss the extended pearl product exploitation with the experience philosophy and method guide, so that the pearl industry core advantage meets with contemporary's consumers'demand.In the report, the experienced economy is the particular studying background of the topic, the pearl production is the key role and the experience product design is the basic point, and emphasizes the pearl extended-product forms exploitation with the experience philosophy and method guide. The topic through by the analysis and research of the core products'connotation and features, will point out the importance of extended-products exploitation, meanwhile it also will research on our country pearl industry's situation, advantages and experienced economic products, after that the developing ideas and principle of the extended-products exploitation, basing on the philosophy and guide of experienced design, will be discussed in the report. In the conclusion will attempt a conceptual design, and presents a possible project of the pearl extended-products, which meets with consumers'demands today.