A Project Planning Book Of Logistics Distribution Trading Center Of Agricultural Products (Cold Chain) In Pearl River Delta

The pear river commercial joint corporation is one of the big four territorial state-ownedenterprises in Nansha National New District. Most land property located in the core area ofNansha Pearl Bay and abundant in land resources makes it also a key agricultural enterprise inGuangzhou. Site selected in the east lot of Ba Yong Ban Ling New Highway, Zhujiang Street,Nansha New District, the company planned to build up a project of Logistics DistributionTrading Center of Agricultural Products (Cold Chain) In Pearl River Delta, in order to form atrading center that is with larger scale, most advanced facilities and the highest managementlevel and efficiency. It bases on agricultural product standardization production demonstrationand processing storage and transportation, closely around the pollution-free agriculturalproducts standardization production and green food as the theme. through standardizedproduction quality management and the improvement of the inspection and quarantine system,it raises the level of modernization of agricultural and sideline products production andoperation,as well as the added value of the agricultural products. Also it effectively promotesthe development of agricultural industrialization and agricultural products logistics industry,this paper discusses the construction of the project.This paper is divided into seven modules. The paper first states the overview and thenecessity of the project building. In the second module, we analyze the “cold chain” logisticsstep, and introduce its effect of reducing food loss as well as ensuring food safety. Throughdetailed study of present situation, development trend and target market of the “cold chain”logistics industry, we absolutely find a bright market prospect in a macroscopic view. Besides,after the study steps of famous foreign competitor analysis, region distribution analysis,refrigerator scale analysis, and business structure analysis, it is obvious that the developmentof the project is full of challenge and opportunity, moreover, with stronger comprehensiveadvantages. Furthermore in the third module, we introduce the project construction schemeand its assortments. In the forth module, we introduce three feasible development model andfour practical operation model. And then establishe organization and human resourceconfiguration of the Project. The last two modules respectively introduces the financial budgetand Financial profitability analysis, the risk and circumvent countermeasures,.The total investment of the whole project is raised by self capital and external investmentfunds separately. Profit would be realized in the second year and profit distribution willbenefit both sides. we list detailed financial subsidiary ledger of the project——the staticpayback period, the dynamic investment payback period, the accumulate NPV, and the IRR. According to the nice project benefit, the investment scheme is with great feasible.The singlefactor sensitivity analysis of the project we choose the net present value.Finally we obtain thatthe best sensitive factors of the project are circulation processing services, distributionservices revenue and land rent fee. Although the project has its unique management risk,technical personnel risk, security risk, environmental risk, policy risk and financing risk, wedo settle the mitigate and control strategy separately. As a result, the project risk is within therange of acceptability and controllability as a whole.