Analyze The Reports' Characteristics Of Cbn

China Business News which was Joint published by Shanghai Media Group, Guangzhou Daily Group, and Beijing Youth Daily Group, had a big Revision again in jan.1st,2008.The biggest change is from 5 days to 6 days every week. At the same time, the 21 century business report also had a revision which is from 3 days to 5 days every week. The change can gives a signal that daily is more popular in market. Additional, China Times was beginning at finding a new way of development. As Mr Zhouwei Liu said:" Financial Newspaper starts true Competition from 2008." CBN started from 2004, which is almost 5 years from today. Although some people had suspicions on daily paper 5 years ago, that had become a truth today. So the ideas of daily of CBN are right, and the Target will be a Reality. So as a Rising star, what is the Features of CBN? Why it can overcome the 21 century business report? As we know, Content is the key, which decides the quality of paper. The Magic weapon of CBN is the content. Authority market content, High-end Reader positioning, Mainstream, Independent, Responsible, and professional, all these Philosophies are Guidance of its development. The Main content Of this paper is the Characteristics reported. Which includes reports timely, more information, unique angle and point of view, and International vision, Human Angle, and so on? Of course, nothing is Perfectly, CBN has some disadvantages, such as the Readership is narrow, too much figures. In order to improve the disadvantages, author makes recommendations. In order to more convincing, this paper used some ways to prove, which includes examples, confrontation, Statistics.