The Research Of Oriental Cable Network Company For Marketing Strategy Of Pay Tv

This thesis analyzes the market opportunity and the target market of oriental cable network company's Pay TV product, and lay down the positioning and marketing strategy . It has the guiding meaning for the future work in oriental cable network company.This thesis starts from analyzing the macroscopical environment and the needs of TV consumers, and based on the competition situation and own company's resource situation, it analyzing the marketing opportunity totally. At the same time, by analyzing the market segments and target market and product lifecycle, get the rapid permeability marketing strategy. On the basis of internet developing way, it raises the CSP(come, stay, pay) strategy choice.This thesis focus on the market needs, market segment and marketing strategy.