A Study Of Constant Innovation Of The Advertisement Of The Newspaper

Open newspaper, you will find one advertisement look like one scenery everywhere everywhere, fascinating. The advertisement of the newspaper is innovating constantly. The advertisement is promoting a feast for the eyes goods or ervices,theadvertisement of the newspaper is innovating the advertisement of defeating the rival constantly, capture consumers' sight, noticeable, propagate one's own products, train consumers' goods loyalty.This paper is divided into five.the first: The newspaper helps to receive the advertisement. The newspaper has cheap prices, the visuality is strong, easy advantage of reading etc., the most important thing, the newspaper is different from effective time of the TV, make the newspaper TV each have advantage keen competition. Rating peak of TV in evening, to transmit time will it be one o'clock and afternoon morning newspaper, quantity issued of newspaper very heavy, to it reads to be very extensive effectively newspaper. The quantity of advertisement of the newspaper will be increasing constantly, will increase in a large amount, the constant innovation of advertisement of the newspaper is imperative.The second: Innovation is different from intention, the intention is to produce an idea, and it is a new idea of long life to innovate. , innovate and demand to advance to some extent than the past, there are new factors. First the advertisement is made up of theme, picture , gentle case, the picture, gentle case innovate to some extent, namely the innovation, the theme innovates the innovation that is greater degree.' Such as the advertisement of the computer, quite a lot are that the form of the goods show , purple light note-books are different, the little boy says , use the purple light note-book , has realized that handles official business automatically, my father can go home ahead of time . The advertisement purple light convenience of note-book, easy to carry, differentfrom advantages , such as computer ,etc. express very much sufficient, the little boy's sincere expression has increased the appeal of the advertisement too. This is that a theme innovates. Display high in quality products, some advertise with fashion beautiful image spokesman, some use accurate scientific experimentation, the authoritative scientist advertises, this is that a picture and gentle case innovate.The third:Readers always complain about too many advertisements, too mixed and disorderly, this needs specialization and advertisement related to advertisement of the newspaper to issue the frequency. Masses consumer goods advertise at popular newspaper generally, automobile , cosmetics goods should act as the advertisement at the specialized newspaper too, direct against centralized consumers. This helps advertising image of the newspaper to optimize. U.S.A. have expert think advertisement is it should follow certain cycle to issue , generally January 4 times, too many advertising frequency is wasted. After the some time, newspaper advertisement should innovate to some extent, keep appeal of brand its.The four: Another question innovated in advertisement of the newspaper is an appearance of the classified advertisement. What the classified advertisement is classified by content and published is brief and small and wide the classified advertisement is used in individuals or community services more. Recruiting more notices in content, the real estate of the automobile is bribed etc. The gentle case of classified advertisement is succinct, the title is obvious, it is convenient for reader to look for as required.The five:Managing out innovation, manage out benefit, management wants original dose, conscientious and meticulous, guarantee the authenticity of the advertisement and quality specification. Newspaper advertisement important component that newspaper works, newspaper advertiser should bear sense of calling and sense of duty that spirit work. Now, advertising administrative staff of department quality fine, advertising business normal to develop smoothly.In a word, the newspaper helps...