Design And Implementation Of Customer Relationship Management System Based On Poba

Using customer relationship management system to manage the important resource of companies has become a general need of the enterprise. However, the tradition customer relationship management system tent to the two extremeness:one is large-scale CRM product, it only concerned with financial, telecommunications and other large customers. It has large and comprehensive system design, complex function, large and rigid system and high prices; the other is the CRM product which function is simple, easy to deploy but expansibility and personalized are limited severely. both cases are not appropriate in a large number of growing business in China, so it important to build a personalization, growth customer relationship management system with complete functional framework, convenient, easily extended for different stages of enterprises, and has great practical significance for promoting economic and social development in China.The paper makes an analysis on the research significance and present situation of the customer management system, and compares the characteristics of JavaEE and. Net develop technology, and pointes out that the advantages of establish a customer management system based on B/S three-ply hierarchical architecture using software development platform of POBA. According to the actual needs of the company POBA, the paper analyzes the demand of the system and divides the function module accurately and the system is realized in according with the design using the software development platform of POBA.The paper focuses on building a customer relationship management with software development platform of POBA and JSP Script. The system makes full use of the typical characteristics of software development platform POBA and JavaScript, namely, easiness, cross-platform and safeness. The system is efficient, safe and practical enough. A series of functions of customer information management, customer marketing process management, project management, customer service management, information inquiry are realized. It meets the POBA's customer management needs better.At the same time, this paper puts an emphasis on the principle of POBA and the realization of agility Web development method, and the system design and implementation are discussed. Compare to the traditional SSH framework, the platform-based development model can provide the Web framework with more easily, powerful and higher degree of abstraction, and the Web programs are more manageable, and easy to expand.In the process of developing the project, the author of the paper has done work as below:1.System description, making analysis on demand and determining the work the system needs to do; 2.planning and managing the project; 3. designing, developing and configuring system; 4.system testing and trial operation。...