Strategic Research On Developing Teaching Chinese As A Foreign Language In Zhejiang Province

Ever since 2006, the number of foreign students in Zhejiang is increased significantly, which mainly results from the rapid development of Teaching Chinese as a Foreign Language(TCFL). However, compared with Shanghai and Jiangsu province, Zhejiang has little advantages in the overall numbers, levels and benefits. Time waits for no man. Strategic research is demanded on the TCFL of the universities in Hangzhou to shift the disadvantageous situation in the provincial wide and win a bigger proportion in TCFL market as soon as possible.The paper starts with introduction to the history of TCFL and makes it clear that TCFL has an important meaning not only with the universities themselves but also with the local economic development as well as the country's politics. It's found in the questionnaires that though the majority of the administrators, teachers and the foreign students are satisfied with the current situation of TCFL in Hangzhou, the problems in curriculum, overall structure and managing mode shall not be neglected and the universities, local government and the community are the three initiators. As the main force of TCFL in Zhejiang province, the universities in Hangzhou is responsible for changes and the most pressing matter of the moment is to find out their internal and external environment.Based on SWOT Analysis, the paper introduces the Strengths, Weakness, Opportunities and Threats for the universities in Hangzhou in TCFL and makes an conclusion that the universities in Hangzhou have the possibilities and potential to enhance their competitiveness and shift the situation finally. It's proposed that the strategic objective of Zhejiang province is to develop TCFL in curriculum system, organization framework and management mechanism. The SWOT array implies that on one hand the universities, while keeping a foothold in the actual and the market, should build their features by means of Differentiation Strategy, Diversity Strategy and Cooperation Strategy; on the other hand, the government shall play its role in macro control and the community in publicizing and funding. A favorable link between the universities, the local government and the community is the basic condition for the TCFL in Zhejiang to build competitive advantages and eventually accomplish leaping development.