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Zna Third-party Logistics Development Strategy

Posted on:2010-06-10Degree:MasterType:Thesis
Country:ChinaCandidate:L D RenFull Text:PDF
GTID:2192360275982967Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At present,the development of global economy takes on two trends:the globalization and information.With the rapid development of the society,economics and technology,pushed by economical globalization and information,the modern logistics has expanded form providing traditional transportation service to comprehensive logistic service,including modern technology,management and information technique.Now,it is mainly constituted by logistic corporations, transportation plate and information plate,and also related to production,circulation and consumption process.The modern logistics has become an important basic industry in order to adapt to the latest global economic development trends.With the entering of WTO,integral economics becomes more and more quick,the period of productions is shortened day by day,and the competition of companies is more and more intensive.Now,the corporations have deeply recognized the logistics is very importance and as "the third source of profit".The demands for professional and multifunctional 3-party logistics are increasing.Because the competition intensity of the auto becomes serious,The auto manufacturer could outsource logistics,and focus on main business,so as to enhance their competition strength.Facing intensive competition,Zhengzhou NISSAN auto limited company has to improve efficiency and brand influence and achieve strategic goals,so that,it can stand in competition.It is a successful way to solving logistic problems by outsourcing logistics,Zhengzhou NISSAN adopts advanced logistic model in production and operation and build QR mechanism to push the development of upstream and downstream in industry.Enterprises can become strength by industrial league which shares the risk and profits.Therefore,it is of great significance to investigate the cooperation modes and strategy of Zhengzhou NISSAN logistic outsourcing.The first chapter of this thesis analyzes:the background and significance.In the second chapter reviews the development of domestic and foreign logistics and the development trend.In the third chapter analyzes the status and problem of Zhengzhou NISSAN.Chapterâ…£sets out the details that Zhengzhou Nissan and third-party logistics companies cooperated.Finally,it is a summary of the full text and vision for the future.The article also discussed the logistics outsourcing examples of methods of operation.The author gave their own problem-solving ideas for how to apply theory to solve Nissan practical problems Author hopes that his views can provide useful lessons by studying just-in-time delivery logistics in the Nissan...
Keywords/Search Tags:Zhengzhou NISSAN, The Third party logistics, Strategy
PDF Full Text Request
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