| Based on scientific and systematic contemporary management theory,the essay researched into the significant development of Shanghai Aton Environmental ltd.("Aton") in wastewater treatment and its business strategy against current financial crisis.Through nine years of business extension and development,Aton has now become a comprehensive integration enterprise with the capability of providing a complete set of wastewater treatment services,and gradually formed its unique business operational model, that is,to drive business by fund raising,by setting technology as its core,and by providing a complete set of chain service.In view of the growth opportunities in nowadays thriving but increasingly competitive wastewater treatment,the essay emphasized that the current main task of Aton is to have an accurate market positioning,to set a pragmatic business target,to enhance its competition capability,and to work out a corresponding strategy.Firstly,to further understand the background and the future trend of wastewater treatment,the essay described its history and its current main types of business environment such as political environment,economic environment,social environment and technological environment,etc.Secondly,the essay investigated the basic features and market capacity of wastewater treatment,and probed deeply into the study of a number of well-known wastewater treatment enterprises.Thirdly,through the study of Aton's history,on-going business lines,and profit mode, the essay thoroughly analyzed Aton's Strengths,Weaknesses,Opportunities and Threats in the current situation by adopting the SOWT analysis mode.Finally,the essay proposed a business target and a market positioning for Aton, founded on the entire understanding of both Aton's internal and external business environment.In addition,the essay illustrated the management solutions of Aton's culture, staff training programs,financing and fund raising,technology innovation,internal control and business extension,etc.And also,it laid out a detail and definite guideline for Aton's strategic development. |
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