Research On The Development Strategy Of BM Company

Because of its outstanding cost performance,rare earth permanent magnet is widely applied in the past two decades since it is discovered in the year 1983.While in the 21 st century,the performance and quality of sintered NdFeB products have been greatly improved.What’s more,the level of our equipments continues to be close to that of the developed countries makes China’s NdFeB industry expanding rapidly.Between the second half of 2009 and the first half of 2011,because of the steady growth of exports,national domestic demand politically stimulus and the price of the raw-material huge increasing,the permanent magnet market kept booming.Many enterprises expand productions,there’s a new capacity of 30,000 tons rare earth NdFeB permanent magnet material.The year 2010 marked the hottest year in history.Since the second half of 2011,as the European debt crisis continues,the international market was in low demand,and the export also dropped rapidly.On the other hand,the domestic economic growth rate has decreased obviously,especially the cost of rare earth raw-material had been falling down a lot,the magnetic material application market is in weak demand.China’s magnetic material industry was affected by both domestic and foreign economic influences.China’s industrial development had been severely tested.There’s an obvious oversupply in the whole magnetic material industry,which leaded to a more competitive market.In the recent years,the operation performance of BM Company maintains the present status.It is difficult to break through the existing bottleneck.The original management mode is not adapted to the current market environment.This text aims to analyze the internal and external environment of BM Company,make the right development strategy,ensures the strategic measures are available,thus the enterprise can be more competitive in the market.This text adopts the analysis method of operation management in the era of macro economy and big data.Deeply study the development trend and application of rare earth permanent magnet industry domestic and abroad.Analyze the business model and innovation and strategic management.This text is based on the internal and external development of BM Company,identify the strategic positioning and objectives,make scientific,systematic,clear,reasonable operation and management mode and market development strategy to adapt to the intense market environment.Takes SWOT for analysis to BM Company’s present situation,formulate the enterprise’s general development strategy.Analyze the strategic background(including external environmental analysis and internal environment analysis),strategic selection and positioning,strategic implementation and control.Mainly from formulating the suitable marketing strategy for the company,perfecting system control,strengthening scientific and technological innovation,enhancing the team construction,strict production supervision and innovative institutional mechanisms to ensure the strategy implementation is effective.