| This paper first gives a comprehensive introduction to the biological product field in the world animal health product industry and the current developing status and future developing trend of animal vaccine industry in China, and then elaborates on the meaning of animal health product industry, biological product industry, and animal vaccine industry.This paper analyzes and discusses the developing strategy of China Animal Husbandry Industry Co., Ltd., which is the top one in animal health product industry in China. China Animal Husbandry Industry Co., Ltd. is a state-controlling stock company, which mainly engages in animal health product industry and animal nutrition product industry. This paper only analyzes the developing strategy of biological product industry under China Animal Husbandry in details—"Create the first safe brand in China animal health product industry."This paper carries through relative comprehensive discussion on the meaning of development strategy, macroscopic environment, and the own advantages of China Animal Husbandry, analyzes the industrial competitive force of China Animal Husbandry through adopting Five Competitive Forces Theory of Michael E. Porter, and emphasizes on analyzing the existing market competitors in details.The analysis leads the author to conclude that"Create the first safe brand in China animal health product industry"is a strategy that conforms to state situation, industry development, market demand, and its own demand. Meanwhile, the company makes relative sufficient preparations from the perspective of hardware, software, and company management to realize its own strategic goal. And the company has a relatively clear cognition on the existing risks in its developing course and plans to take some measures to avoid these risks. Besides, this paper proposes some suggestions about the development strategy of China Animal Husbandry according to the developing trend of China animal vaccine industry market on the basis of analysis. |
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