Developing Strategy Study Of The KMNK Arts And Crafts Co.

The business environment of the national folk crafts industry has inherent characteristics of competitiveness.With the development of the industry,there are more enterprises that have entered the marketplace,resulting in the degree of competition in the industry has become more and more fierce.Furthermore,the development of enterprises also experiences pressure of changes in the competitive environment of the industry.At the same time facing the dynamic development of the industry,as well as the internal environment of the enterprise.And thus,the pivotal importance of reasonable development planning for the enterprise.Moreover,the enterprise ought to make adjustments for its development strategy in a timely manner that takes the dynamic environment into consideration,rather than being reactive to the environmental changes in the marketplace.Henceforth,for the competitive enterprise that exists within the national folk crafts industry,starting from the development status of the industry and its actual situation.Also,timely formulating reasonable and feasible development strategies that play an important role in the development of the enterprise,and can contribute to the degree of competitiveness of the enterprise,especially the competitive positioning in the marketplace.In addition,the research and analysis of the Kunming Nankan Crafts Co.Ltd.,and its strategic formulation can be aligned with the current situation of the enterprise and the marketplace.Which results in the objective of this paper,to formulate the future development strategy of the enterprise,based on strategic analysis,both internal the enterprise and the external environment.Under the guidance of strategic management theories,this paper makes an in-depth study of the business operations of the enterprise,by using methods that investigation,analysis,and interviews.Henceforth,an in-depth and detailed resulting of the analysis is revealed,and hopefully gives a clearer understanding of the external environment in the marketplace,as well as the enterprise’s own business environment.By reaching the results of the analysis and investigation,the following methods have been used: PEST analysis,Porter’s Five Forces,and SWOT analysis.This paper is also summarizing the opportunities and threats faced by Kunming Nankan Crafts Co.Ltd,Ltd.,that currently exists in the environment of the marketplace,as well as articulating the enterprise’s advantages and disadvantages,based on its own internal environment within the enterprise.Through strategic analysis such as SWOT,it has been shown that the enterprise’s strategic formulation is innovation strategy that further helps to increase the degree of competitiveness.