Fmcg Sales Team Building, From The Joint And Lever

Speed and efficiency are the life of Fast Moving Consumer Goods industry. Along with the economy continually growth and the personal income unceasingly enhancement in China, the Fast Moving Consumer Goods market has been developing rapidly in recent years and the market capacity is also growing. With the large number of foreign-funded enter, the competition of Fast Moving Consumer Goods market is becoming increasingly intense.Currently, foreign-funded enterprises that compete with Chinese enterprises hold a considerable share in China's Fast Moving Consumer Goods market and has made a dominant position. If domestic enterprises cannot catch up rapidly, it will be even more difficult to contend with the foreign-funded and lead to the loss of market share. And Unilever's great success in the China market, there are so much market share, is mainly due to its outstanding sales team.Through the analysis of history, status and issues of domestic Fast Moving Consumer Goods industry, drawing on relevant theory and Unilever's team-building experience, the paper conducts more detailed research to the construction of sales team in the industry and also offers the corresponding method for this, as well as the construction of core competitiveness.