The Impact Of The SAP System On The Development Of Chinese Fast-moving Consumer Goods Companies

The fast moving consumer goods market is a high developing industry,consumers does not just concerned about the product itself,and the competitiveness of entSAPrises has become an all-round competition,new product development to marketing,supply chain,from quality management to brand management,from extensive management to introduce advanced management concepts,floor implementation,etc.,have become a core element of the current stage of development of fast moving consumer goods companies.SAP management software to some extent;solve the various FMCG critical issues.Although China’s computerized management started in the 20th century,late 90s,late start compared to Western countries,but in recent years,China’s economy is in a stage of rapid development,and diversified development trend of the overall quality of corporate management personnel Management ability to form certain challenges traditional management model,the accelerating pace of information technology,accounting information software makes the constant increase,SAP and other management software applications become inevitable business development.In this paper,respectively,and the internationalization of China’s domestic FMCG companies use SAP as an example,application extension to SAP’s business intelligence platform to show the implementation process of the typical business data fast moving consumer goods companies to analyze multidimensional structure.SAP system to show the supply chain,customer relationship management,the role and the benefits to the SAP rise.Business intelligence applications in SAP focuses on the combination of big data,elaborated SAP big data processing,data security importance,reflecting the business value of SAP systems.Finally,through the use of current Chinese market,SAP defect analysis and improvement direction.Although SAP as the representative of the management information system of people,there are some problems,and the development of information technology is the future of Chinese FMCG industry.