Research On Risk Management Of Accounts Receivable In Fast Moving Consumer Goods Industry

The fast-moving consumer goods industry is known as the earliest and most open industry in China's reform and opening up.It usually relies on high sales volume,short time,and easy choice to form a large market scale to obtain profits and realize value.It is a typical mass consumer goods market based on daily chemicals,food and beverages and tobacco and alcohol.It is closely related to our lives and occupies an important market position in the market economy.With the development of social economy and the improvement of people's living standards and the increasing demand of consumers,the fast-moving consumer goods market provides more and more products for the society,and the social products are over-flowed.At the same time,the rapid development of the industry exceeded expectations,and the market economy has turned into a buyer's market.Faced with China's huge market potential,all companies want to seize a certain market share,credit sales are rapidly developing in the industry,and credit sales have become a favorable tool to seize market share.The greater the sales realized by enterprises using commercial credit,the higher the risk of receivables,which will lead to the extension of the capital turnover period.The daily operating liquidity will be occupied without compensation,which will bring financial pressure to the short-term operation of the enterprise.Bad debt risk.Therefore,how to increase the sales and profits of enterprises,while controlling the risk management of corporate accounts receivable within the scope of safety,has become the consensus of fastmoving consumer goods enterprises,and is strictly managed as a key project of financial management.At the same time,the fast-moving consumer goods industry is related to people's livelihood,and doing a good job of account receivable risk management is an important part of ensuring the healthy and sustainable development of the entire industry.The core of the FMCG industry is “fast”,which must depend on higher receivables turnover rate and inventory turnover rate to survive and develop,which puts higher requirements on the accounts receivable management of the fast-moving consumer goods industry.Based on the research results of domestic and foreign scholars and the theory of risk management of accounts receivable,this paper starts with the characteristics of the accounts receivable of the fast-moving consumer goods industry and the causes of the risks,and starts to construct the risk management framework model of accounts receivable;Case analysis,find defects and deficiencies in its practice;finally,with the help of case study conclusions,find more practical measures and suggestions to improve the risk management of industry accounts receivable;enable it to form a set of accounts receivable beforehand,in the event The “closed-loop” risk management model after the event runs through the entire business process,comprehensively improving the quality of the industry's accounts receivable,accelerating the turnover of liquidity,and maximizing corporate value.This paper focuses on the research on the risk management of accounts receivable in the fast-moving consumer goods industry,and builds a “linear” management model that breaks through the prior,in-process and post-event management of accounts receivable,and takes into account the “closed loop” new accounts receivable risk of sales opportunities and risks.The management framework is an innovative attempt to enrich and expand the theoretical research literature on risk management of accounts receivable.At the same time,select the representative C companies in the industry to conduct typical case studies based on the company's specific accounts receivable management.Institutions and processes,analyze the quality and problems faced by accounts receivable management,and further combine risk management and comprehensive management theory to propose effective and effective optimization strategies for other companies in the same industry to improve the risk management of accounts receivable.