| The era of global economic integration, but also can be said to be an era of information explosion, all kinds of new technology, new culture, new ideas, continue to emerge, to a certain extent, dilute the inheritance and development of traditional culture and regional culture. The design of the fast pace of times to create a fast paced,contemporary design is often too much emphasis on the immediate economic benefits while ignoring the design itself shall be communicated to the user’s cultural connotation and spiritual meaning. No nation, reflects the design of cultural heritage,there is no foundation, such as water duckweed can not afford the design history of scrutiny, will soon fade to the fast upgrading of the society, therefore, the research and the design of traditional culture return under particularly urgent and necessary based on. It is in this information era of rampant, design highlight humanistic care, the best way to lead consumer, consumer goods, designer three spiritual resonance resonance,impressive.Packaging is a vivid microcosm’s external image of a region, and at the same time, the characteristics of food sales also have the most direct impact. As an important carrier of local culture, the characteristics of food packaging style should have distinct characteristics, reflects the "one party to raise water and soil, it can condense the local representative of customs and culture. Study on the packaging design, designers should in-depth research of local history, customs, culture, continue to explore the unique cultural connotation of the region, will be incorporated into the design work, in order to improve the identification of packaging design and the aesthetic interest.This paper is committed to research on theory and practice of Chinese traditional culture in the Harbin Baroque in local characteristics of the food packaging design in the use of. First of all, in Harbin the unique Chinese culture for the interpretation of Baroque, Harbin city character, regional culture and market economy are analyzed, to explore the feasibility of the Baroque culture is applied to the local characteristics of the food in the package design. Secondly, the Chinese Baroque for the interpretation of cultural symbols, combine it with modern design, summarizes the ideas and methods of the culture used in the design field of contemporary Harbin characteristics of food packaging, and attach a personal design case, and strive to make Harbin as atourist city, the lack of special food packaging style is not distinctive, identificationthe degree is not high, to the industry designer in the future work to bring some enlightening thoughts, bring some economic effect for the characteristics of Harbin food industry. At the same time, through the analysis of the Chinese Baroque culture,summed up, is to let more people know about the Harbin unique regional culture, but also has important practical significance for the culture inheritance and carry forward. |
