D Machine Tool Group In The U.s. Market Analysis And Countermeasures Research

Machine tool industry is the foundation of the manufacturing industry, and the basic industry of a country. With more than 230 years developing, the machine tool world has entered into the CNC machine tool era. European Countries, the US, and Japan are among the traditional strong machine tool nations, which have got leading machine tool technology in the machine tool world. Korea and Taiwan developed their CNC machine tool very fast in recent twenty years, and have got ripe technology, exporting many machine tools worldwide. With recent ten years development, China has become the No.4 biggest machine tool production country and the biggest machine tool consumer of the world. But its technology is still much lower than the advance level of the world, especially in the CNC machine tool technology field. Its products rely on domestic market and exportation is very poor.D machine tool group is one of the leading companies in China machine tool industry. During rapid growing period of China machine tool consumption in the past seven years in a row, D machine tool group has made fabulous development and become one company among China top 500 companies. However, just like most other China machine tool companies, D machine tool group deeply relies on domestic market and export value only accounts for 3% of production value.The machine tool consumption is characterized by the cycle of booming and stagnancy. Once the domestic market enters into stagnancy period, D machine tool group has to find out exportation solution for its very big production capacity. The US market is the first choice because of its very important position among the export regions.Taking the global machine tool industry development as the background, and D machine tool group's export to the US market as the research subject, this paper carefully analyzed D machine tool group's actual state of exportation to the US market, and with the knowledge from MBA courses, this paper further analyzed and studied the work of market development of D machine tool group in the US, found the existing problems and the corresponding cause , and finally gave the countermeasure strategy to be taken from the view of the marketing.