Research On Development Strategy Of Shenyang Chinetek Barcode Technology Development Co., Ltd

Shenyang CHINETEK Barcode Technology Development Co., Ltd. is the one of earliest company was involving with doing Barcode; IC card technology adopting. A series product from CHINETEK such as the Auto-id technical equipment of Barcode/RFID output; identify; Detector are in lead position in China for many years. CHINETEK had been done remarkable contribution in both Auto-id technology adapting and developing, and also had been accumulated abundant technology strength; had been established substantial market base. With the continuous development of enterprises, the environment has been quietly changing. How to be in progress doing accurate market position; catching the developing opportunity, and avoiding the risk effectively, how to carry forward company's develop with steady steps, which are become one of important task of the company.The purpose of the thesis is to promote Chinetek adapt to environmental change, advance a clear mission and overall business objectives, formulate feasible development strategy and implementation planning. Chinetek development strategy relates to develop permanently and healthy, at the same time,it touches the development that auto-id industries of our country, so the research is very important and significant.This thesis is based on the current strategic management theory, to research on the Chinetek development strategy, and study and discussion, to make a directional and overall positioning for a long-term future development of Chinetek in a certain period. First,this thesis analyze the external development environment (including macroeconomic environment and industry environment) and internal factors (including strategy manage ability, R&D ability, core organise management ability, core distribution ability and culture agglomerate ability) of Chinetek, find the opportunities and advantages which should be made full use of and the threats and disadvantages which we should avoid as possibly by integrated use SWOT analysis method. Secondly, this thesis advance the mission and strategic objectives of Chinetek clearly, and also set out the overall development strategy and strategic system. Finally, this thesis formulate the implementation plan of development strategy and ensure development strategy to be implemented and strategic objectives to be smoothly achieved, by the means of constructing current corporation managing system, integrating the resources of industries, realizing development of profit together, constituting the flat roof of science inaugurate, strengthen technology inaugurate, constituting core competition ability, enhance human resource management and development.