The Application Of Case-based Reasoning In Insurance Market Development Projects

On the basis of market development project, the paper takes deeply analysis to the problem occurred in insurance market. It raises a series of measure, such as product development, sales exploring, especially customer service that is the key research item. Then it mentions the sales mode as per demands and designs an insurance expert system case-based reasoning. The system not only provides customers with comprehensive services, but also in line with the objectives of market development project and supplies tools for this objectives.This paper begins by describing expert system and the case-based reasoning working principle, structure and work processes. Then it presents insurance expert system case-based reasoning and its system structure. It describes some key procedures of this system in detail, such as the selection of feature attributes and the weights determination, similar case retrieval method. An example shows the retrieval process and results, which verify the case-based reasoning expert system technology in the insurance application is feasible.Finally, the author designs the insurance expert system case-based reasoning, showing the example analysis and system evaluation. This expert system can supply an efficient tool on helping company to develop market and customers.