Tourist Industry Of Effectiveness Evaluation System Construction And Application

Carry on a systematic analysis of the concept system of the tourism industry benefits and evaluation method, to build a tourism industry benefit evaluation system, and taking Beijing Mentougou as an example to carry on empirical research. The value of this research is to comprehensively grasp the tourism industry benefits, and to improve tourism industry and scenic resource allocation, to develop industry policies, to promote industrial restructuring and optimize industrial development layout, coordinate local economic development, and achieve optimal quality of GDP, the development of "low-carbon economy" to provide decision-making basis, provide important reference for the overall planning of tourist areas, to provide comprehensive economic, social, cultural, ecological and other aspects of the scientific basis of evaluation for local government sustainable development of tourism economy.This paper describes the development of the tourism industry and prospects, that in 2009 China's GNP reached 33.5 trillion yuan, per capita GDP more than three thousand five hundred U.S. dollars, will travel into the world tourism industry recognized the explosive growth stage of tourism. With the improvement of the current leave system and the implementation of paid leave system, China has just experienced the international financial crisis, the development of the tourism industry will form a huge domestic tourism consumption market, expanding domestic demand and growth. And introduced domestic and foreign research in the tourism benefits of the results of this field is still present in the initial stage, More qualitative research, quantitative research less, More theoretical research, empirical research less, More than one-sided study, less comprehensive study. And abroad can learn the advanced concepts of benefit evaluation were classified comb, as this formed the theoretical basis of the concept of system. The advanced concepts of benefit evaluation at home and abroad were classified, as the theoretical basis of the concept of system.In this paper, the economic activities in the tourism, travel benefits include not only the economic benefits of tourism, industry chain drive efficiency, but also includes social, cultural, ecological environment, and many other benefits. Only the overall consideration, global planning, to science and the development of tourism industry, can the sustainable development of tourism industry. In this paper, Kaplan and Norton's Balanced Scorecard as a conceptual model based on reference efficiency of administration, the application of the symbiotic theory and so on, using two main module system and an auxiliary module system model to build the index system of the tourism benefits. This paper introduces the management system, two main evaluation system of external systems and a support system of comparative analysis to the overall efficiency of the tourism industry, qualitative and quantitative analysis, developed the theory of domestic tourism benefit evaluation, and give a scientific classification on complex indicators, proposed a more complete and comprehensive and easy to operate evaluation system theory. TIn the classification of concept of the financial indicators, customer indicators, internal management indicators in the business management system and social and cultural indicators, ecological indicators, lead indicators in the external system, in order to travel benefits on the scientific quantitative and qualitative analysis, obtained the conclusions easy to evaluate. In this paper, policy research institutions, decision-making departments, local government of the scenic, the higher level of government, functional management departments, tourism and business units, local visitors and foreign tourists, eight professional groups as the evaluator, 20 representatives chosen and use of Delphi to judge, and selected tourist benefit evaluation, and ultimately through the use of AHP, obtain three large system, seven category indicators,33 detailed indicators as a tourism benefit evaluation index system. Took Mentougou as a case, to carry on an empirical analysis of the conclusion of this article and give a diagnostic report.