The Research On Enterprise Culture Development Of Hunan Shiyun Computer Company

The average life expectancy of private enterprises is only 2.9 years in the increasingly competitive market today, according to the blue book named a report on the development of China's private enterprises, published by All-China development of Chinese private enterprises. It was said that private entrepreneurs generally were courageous, good risk-taking, hard and sensitive to the market potential, but in the course of development of private enterprises there are still some problems, such as a quick profit, only the pursuit of profit maximization, while the construction of enterprise culture have been ignored.Enterprise culture, as spiritual motive and source of power, decide the direction of core competitiveness and whether the enterprise could continual operation and become bigger and stronger. Basing on studying excellent enterprise cultures' theory & application of different companies in the world, under the supervision of Co-generation of Righteousness and Benefit, through questionnaire survey, formal discussion and interview, the writer make a overall diagnosis & analysis on existing culture of Shiyun computer Co., Ltd (the Company) from 2 levels of enterprise culture theory and practice. Conforming inheritance, innovation principle, the writer study enterprise core concept and put forward new enterprise culture applicable for fast & healthy development of the company and the matching enterprise culture optimization program. Thus, reconstruction for enterprise culture has substantial theoretical principle and operable implementing guarantee.